Cupcheck
Discovering an overlooked audience that transformed the brand's growth strategy
Objective:
CupCheck is America’s newest backyard, beach, campground and tailgate home run game. Founded by four Major League Baseball players in 2016, the game aims to bring people together through team-oriented interactive disc throwing. The company had mainly relied on in-person activation events on college campuses and sporting events to sell games. Once the pandemic hit, they needed a new sales strategy — and fast.
Solution:
We started with data; a deep-dive audience analysis workshop with CupCheck's marketing team. During that meeting we identified the core problem their assumed audience weren't their actual buyers.
Through A/B testing and extensive market research, we identified the actual buyer: Busy moms looking for outdoor games the whole family would actually play together.
Actions:
Developed a social storytelling campaign built around the right consumer — not the assumed one
Produced a visual content series designed to stop the scroll and drive purchase
Launched a national and local PR campaign securing top-tier media placements
Delivered hands-on executive media training — messaging, on-camera presence, and interview prep for CupCheck's CEO
Results:
Ace Media launched a multi-media and PR campaign that resulted in:
20 national and local television news placements
353% increase in sales from a social media ad campaign
20x year-over-year top-line growth.